We once asked a client to describe the brand of Clearwater Consulting Group. With a retail and marketing background, she was a great person to ask. Plus, she was new to the client organization, had just met us and seen our facilitation of two team development workshops as well as a training session. I was now meeting with her one on one to accelerate her onboarding process. In her words, the Clearwater team is “professional, very fit, smart, and energetic, very much wanting us (the client) to succeed.”